China Luggage And Bag Factory

YOLE Group

is located in Xiamen——"The Capital of Chinese brands" and it was established in the early 90's. After more than 20 years' endeavor, YOLE has now developed into a comprehensive bag enterprise, which was integrated with design,research,manufacture and selling; and the leading brands among domestic bag industry. Currently, YOLE owns three production bases in the country which covers an area of 300 acres,with a total construction area of 130,000 square meters. DPAI has a five-star international standard factory buildings, modern office equipment, a beautiful environment and convenient transportation.

In these two decades of development

YOLE has successful realized its transition from export to domestic sales. Faced with fierce competition in the market, YOLE following the perspective of sustainable development; formulating the long-term development strategies which are based on the original marketing strategies; adjusting the strategic planning and increasing innovation according to each phases; conforming with the market demand and grasping the market trends then gradually enhancing YOLE's brand strength.

In 2006,YOLE signed up with the Olympic champion Tian Liang as a brand ambassador, then quickly started the brand communication strategy and to strengthen media publicity, to enhance brand visibility.In 2007, YOLE sponsored WCBA Chinese Women' Basketball League; in 2008 YOLE sent the full sponsorship to the Chinese national gymnastics team; and sponsored the Central Hainan International Road Cycling Race in 2010 ...... In recent years, YOLE has been starting a strategic shift according to market changes and the business development. Taking a solid marketing strategy and strengthening YOLE's own brand culture then constantly improving YOLE's social influence.

Brands Lies in Technology; Quality Sees the Strength

YOLE has a strong advantage in terms of manufacturing, R & D and production technology. To equipped with advanced equipment, YOLE has brought in world-class advanced equipment from abroad with huge investment, created the most advanced bags computer testing center, which closely monitoring and testing every details of each batch of bags from raw materials to finished products. To strengthen cooperation with domestic and foreign authoritative research institutions; to improve the technological content of products and to make it more humane.While carefully studying consumers'psychology; enhancing the designer's overall design capabilities and to make our products more stylish and fashionable and to meet the demand of consumers. As China Quality Inspection Association member units, Fujian Province Chamber of Commerce and the China Light Industry Association,luggage branch vice chairman of the unit, YOLE took its brand attitude, "to forge a breakthrough" and managed to pass ISO9001, ISO14001, SA8000, OHSAS18001, etc. international certification, and won the "China Well-known Trademark", "Top Ten Chinese famous brand bags", "Asia's 500 Most Valuable Brands", " Twelve strong of China luggage 2006", " China luggage excellent brand 2009" and so on.

In the future

YOLE will still adhere to its own brand's core value——"Forge a breakthrough"; the spirit of enterprise which is "Up to benefit all the people in the world"; and the operating principle that is "Integrity,Innovation,Mutual benefit and Cooperation". And always taking consumers' interests as the fundamental starting point, pursuing the excellent quality of products and perfect service.